iOS and Android mobile apps for the Glasgow 2014 Commonwealth Games.

23k+

downloads in 14 days

32k+

social shares

24k+

virtual autographs

8m+

page views in 14 days

Glasgow 2014 Commonwealth Games Team Apps

The Commonwealth Games Federation (CGF) is the organisation responsible for the direction and control of the Commonwealth Games - a unique, world class, multi-sports event which is held once every four years.

The brief was to design mobile apps for participating nations to engage with their communities, promote their brand and that of their sponsors during the Glasgow 2014 Commonwealth Games.

It was a first for such an initiative in the eighty four year history of the Commonwealth Games where stakeholder nations were able to engage with their teams, athletes and supporters in real-time.

We delivered mobile apps on both the iOS and Android platforms for Canada, Cayman Island, England, Gibraltar, Isle of Man, Jersey, Scotland and Wales.

Strategy

The concept involved using a single, common platform to power the apps with the added facility for each nation to 'personalise' their individual app by customising the front end design, content and social media feeds.

We used the open-source Drupal CMS as our central platform because of its extensive features and flexibility. Athlete and LIVE Results data was acquired using XML feeds via Zeus, a third-party system operated by the Association of Multi-Sport Organisations (AMO). We worked closely with AMO to create easy to use interfaces (GUIs) allowing staff to manage the apps and update content directly within Zeus. API integrations were used to pull LIVE activity feeds from social networking channels and deliver medal alerts via Apple and Google push notifications.

Architecting the Team Apps for the Glasgow 2014 Commonwealth Games

Social Hub

To drive user engagement, we developed a social hub to aggregate real-time social activity from participating athletes, official team channels as well as user generated content (UGC) from fans. Each nation retained control over content aggregation, with the ability to customise individual social hubs to best support their marketing campaigns. The front-end design ensured users could easily navigate and filter social activity via an easy to use interface and the end results far exceeded expectations of all stakeholders.

Social Hub features - Glasgow 2014 Commonwealth Games Mobile Team Apps

Design

The user interface (UI) had to take into account customisable features as well as individual preferences of multiple stakeholders. We worked closely with the client to define the user experience (UX) strategy and produce a series of wireframes detailing navigation, functional components and content layout.

The App featured LIVE Results with profile data on competing athletes, including unique biographical data not available to other media agencies. We also developed 'Virtual Autographs', giving fans the opportunity to get personalised, signed pictures of their favourite athletes. These features, along with the social hub ultimately proved to be hugely popular with app users.

UI Design - Glasgow 2014 Commonwealth Games Mobile Team Apps

Ellen Barwise
Regional Development Manager – Europe

The Glasgow Team Apps was a complex project with multiple vendors, stakeholders and tight schedules. Not only did Digitalier deliver on time but their expertise and understanding of the project was exemplary as was their responsive support during Games time. The end result far exceeded our expectations and those of our CGA stakeholders.

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