Digital assets library for the Commonwealth Games Federation featuring some of the most iconic moments in Sporting history.
management and control of digital assets
on-demand and YouTube integration
support across the Commonwealth
revenue streams and partner opportunities
We worked closely with the Commonwealth Games Federation (CGF) in defining a digital strategy to harness the potential of their still image and video archive of Games footage, which includes some of the most iconic moments in Sporting history.
Our objective; deliver the capability to capture and tag digital assets, intelligently serve content across multiple channels as part of a wider communications strategy and create opportunities for partnerships and additional revenue streams.
Working with the BBC and Getty Images, we assisted the CGF throughout the content gathering, dissemination and classification process. The library features thousands of photographs and video clips of Games footage from the most recent to the very first 1930 British Empire Games.
We integrated the library with Zeus, CGF's results management system, and created an intuitive user interface (UI) that allows staff to easily upload and tag assets. We demonstrated our innovation by building intelligent, predictive technology directly in to the user interface based on historic Games results, to help minimise errors during asset tagging.
A built-in video rendering engine automatically creates a choice of thumbnails as well as multiple, watermarked versions of uploaded video clips, ready to stream to a wide range of devices. API integration with YouTube was used to automatically tag and publish assets as well as utilising YouTube as a delivery platform. We also created an API for external web services to connect to the media library; opening up the potential to serve on-demand content.
Head of Communications
Digitalier get it. They understood what we needed from concept to delivery and demonstrated a great capacity to innovate. We can now focus on realising the potential of our iconic content and assisting Sport development across the Commonwealth as well as supporting future Games and our 71 member nations and territories.